Estée Lauder Opens Paris Fragrance Atelier to Accelerate Luxury Scent Innovation

THE WHAT? The Estée Lauder Companies has opened its new Fragrance Atelier within La Maison des Parfums in Paris, establishing a global hub for fragrance research, creation, and technology-driven innovation.

THE DETAILS Launched under the High Patronage of French President Emmanuel Macron, the Atelier integrates creative and scientific teams to speed up fragrance development by up to 50%. The 2,000-square-meter facility uses AI modeling, neuroscience tools, and advanced extraction technologies to enhance innovation across brands including Jo Malone London, TOM FORD, Le Labo, KILIAN PARIS, and Frédéric Malle.

The new site expands Estée Lauder’s global R&D network and strengthens its six-decade presence in France, which serves as a key base for the company’s European operations and luxury fragrance portfolio.

THE WHY? The Paris Atelier underscores Estée Lauder’s investment in luxury fragrance innovation and reinforces France’s role as a strategic hub for global beauty research and craftsmanship.

Source: The Estée Lauder Companies