Birkenstock Extends Care Essentials Line Into Full-Body Skincare

THE WHAT? Birkenstock has expanded its Care Essentials line beyond foot care, launching a new range of body care products made with natural-origin ingredients.

THE DETAILS  The collection introduces four products — including hand and body washes and lotions in Relaxing and Balancing variants — designed as dual-purpose essentials for everyday use. Certified vegan, COSMOS Natural, and made in Germany, the line reflects Birkenstock’s positioning around function, simplicity, and sustainability. Packaging follows the same approach, featuring FSC-certified boxes and bottles made with recycled aluminium sourced in Europe. The launch builds on the brand’s initial foray into foot care and broadens its offering into gender-neutral, holistic body care.

THE WHY? This move marks Birkenstock’s effort to leverage its heritage in functional care into the wider personal care segment, targeting health-conscious and sustainability-driven consumers seeking minimalist, clean-label body produc

Source: PR Newswire