Patricia Nikole Returns to Redken as Global Artistic Ambassador

When you think of modern hair color artistry—the seamless melts, the luminous tones, the painted perfection that floods your feed—chances are, you’re seeing the work or influence of Patricia Nikole, known to millions as @paintedhair. A master colorist, educator and trend-setter, Nikole has long been at the forefront of redefining what’s possible with color. Now, in a moment that feels both nostalgic and brand new, she’s coming home, returning to Redken as the brand’s Global Artistic Ambassador.

For Nikole, this partnership is less of a title, and more of a full-circle story. Redken was the brand that first gave her a platform to share her artistry and connect with fellow professionals. It’s where she stood on the mainstage for the first time, and even where she balanced her rising fame with motherhood.

“I’m back at Redken because this is where my journey as an artist truly started,” the creator shares. “Redken shaped how I think about color, education and what it means to be part of a professional community. To return to a network of my respected peers and a brand that continues to lead the way in professional haircare truly feels like coming home.”

As Global Artistic Ambassador, Nikole joins Redken’s elite network of more than 20 powerhouse pros, an ensemble of artists shaping the future of professional color. In addition to helping lead the conversation around technique innovation, trend forecasting and education, she will also lend her creative eye and behind-the-chair expertise to everything from product development to campaign storytelling.

But at the heart of it all is her unwavering commitment to the stylist community. “This is an absolute honor, but more importantly, it’s a responsibility,” she says. “It’s not about me alone; it’s about elevating our entire industry. Alongside Redken, our goal is simple: We’re here to help careers grow and make clients glow.”

It’s that message of growth and empowerment that resonates deeply with Redken’s mission, as well as the brand’s team. “At Redken, we believe artistry, education and innovation go hand in hand—and Patricia Nikole embodies that balance perfectly,” says Mounia Tahiri, General Manager at Redken. “Her artistry and innovative approach to color have inspired millions, but what sets her apart is her passion for education and commitment to uplifting the professional community.”

From her signature PaintedHair™ techniques to her role as a mentor for a new generation of colorists, Nikole’s artistry has become a movement that celebrates creativity, connection and confidence. Her return to Redken isn’t just a career milestone; it’s a celebration of the bond between artist and brand, rooted in shared values and a vision for the future of professional beauty.

“Patricia’s return is a reminder of what makes Redken so special,” adds Sarah Barr Battle, SVP of Marketing + Digital for Redken. “When talented, passionate pros come together with a shared purpose, creativity thrives, education expands and the entire industry moves forward.”

The next chapter of color is here—and it’s painted with passion and purpose.