You’ve Been Using Your Products All Wrong – Iles Formula

You’ve Been Using Your Products All Wrong. 

There’s a quiet intention built into every Iles Formula product. It reveals itself slowly, through the experience, once you begin to pay attention. We know how busy real life can be – and how deeply un-chic it feels to tote around a bag full of your favorite products.

And so in developing the Iles Formula collection, Wendy wanted to ensure we had a handful of multi-use products for travel or taking to the gym. We call it multipurpose. She calls it just good formulation.

For the Deepest Moisture

The Intensive Hair + Body Balm was created for hair: taming dry ends, flyaways, annoying little bits of frizz that appear without warning. But its creamy, skin-loving texture has a way of migrating to the rest of your routine, too. Beards that need softening. Skin desiring of something richer than a standard lotion.

One product. Even more uses than the label lets on.

A Head-to-Toe Cleanse

The Hair + Body Cleanse does exactly what its name promises — and then some. A gentle, sulfate-free formula that cleanses hair and body without stripping either. No tightness, no dryness, no compromise. Just a soft, refreshed finish that works equally well in the shower as a shampoo alternative or a full-body wash. Almost enough to make you question why you ever kept separate bottles.

Refresh to New Heights

Rinseless Root Refresh was born as a botanical alternative to answer a very specific frustration:  dry shampoo, and hating the powdery residue they’d leave behind. More specifically, the way it builds up until your hair feels more coated than clean. Rinsless Root Refresh offers none of that, its a liquid that soaks up oil and sweat. By blow-drying roots quickly in opposite direction the scalp is cleared of dead cells and product build up and hair feels as good as fresh day shampoo! In fact often better than a first day shampoo as it delivers gorgeous root volume.

Take It All Off

The Scalp + Body Exfoliant does something most scrubs won’t: it works differently depending on where on the body use it. In the shower, it gently lifts daily debris and product buildup, unclogs follicles, and is then fully shampooed out. The macro rice grain holds its integrity until warm water dissolves it, not like sugar or salt grains that dissolve way too quickly when dealing with scalps. 

A hot tip: Below the neck, you may want to just rinse it off without the soap, unlike the scalp that requires shampooing.

 The AHAs, derived from kiwi, are the good-glowy stuff your skin craves. Rinse when you’re ready: we’re in no rush.

Start where the label suggests – then keep going.